The world of entertainment and online gaming has collided in spectacular fashion as PlayOJO Bingo takes centre stage as the official sponsor of the beloved celebrity ice-skating competition, Dancing on Ice.
As the 17th series of Dancing on Ice prepares to dazzle audiences across the United Kingdom, PlayOJO Bingo’s sponsorship deal ensures that the thrill of the rink will be matched by the excitement of online gaming.
A Match Made on Ice
The partnership between PlayOJO Bingo and Dancing on Ice is more than just a sponsorship deal; it’s a union of two entities that share a common goal – to provide exhilarating entertainment to the British public. Peter Bennett, CMO at PlayOJO, expressed his enthusiasm for the collaboration, stating:
“PlayOJO Bingo and Dancing on Ice are perfect dance partners. Both are all about creating a vibrant and entertaining environment where participants can challenge themselves and have fun, regardless of the outcome. It’s about crafting exciting and memorable experiences, whether that’s through the thrill of bingo games or the spectacle of ice dancing.”
This sentiment perfectly encapsulates the synergy between the online bingo platform and the ice-skating extravaganza, promising viewers a doubly delightful experience as they tune in each week.
Visibility on the Small Screen
The sponsorship agreement includes significant brand exposure for PlayOJO Bingo throughout the show’s run. Viewers can expect to see:
- 120 seconds of on-air brand accreditation via sponsorship idents
- The iconic PlayOJO Bingo ‘Sounds Like OJO Time’ creative platform
- The brand’s distinctive three-note sonic logo
Additionally, the deal extends to the digital realm, with 10-second idents appearing around free programme-streaming content on ITVX, ITV’s streaming service, and the STV Player website and mobile app. This comprehensive coverage ensures that PlayOJO Bingo will become a familiar presence for Dancing on Ice fans across multiple platforms.
A Platform for Engagement
PlayOJO Bingo’s sponsorship extends beyond mere branding opportunities. The online gaming platform has been granted the rights to utilise the Dancing On Ice show logo, design assets, and format across its website, app, and social media channels. This opens up a world of possibilities for engaging with fans of both the show and the bingo platform.
Competitions targeting consumers, trade partners, and employees are in the works, promising to bring the excitement of Dancing on Ice directly to PlayOJO Bingo users. These initiatives are set to create a more immersive experience for fans, bridging the gap between television entertainment and online gaming.
Viewer Participation and Prizes
In a move that’s sure to delight fans, PlayOJO Bingo is offering viewers the chance to win tickets to watch Dancing on Ice live. Six pairs of tickets are up for grabs, with the competition set to run across the brand’s social media channels. This opportunity not only increases engagement but also provides lucky winners with a once-in-a-lifetime experience to see their favourite celebrities perform on the ice in person.
Furthermore, PlayOJO Bingo is running a weekly giveaway where players can win a share of 1,000 free spins. Participants simply need to select a Dancing on Ice contestant and make a deposit. If their chosen celebrity is eliminated from the show, they’ll be in with a chance to win a portion of the free spins prize pool.
Star-Studded Cast
The 2025 series of Dancing on Ice boasts an impressive lineup of celebrities ready to don their skates and take to the ice. Among the contestants are:
- Olympic rowing legend Sir Steve Redgrave
- Love Island star Chris Taylor
- TOWIE’s Dan Edgar
- TV personality Ferne McCann
- Former footballer Anton Ferdinand
- Coronation Street’s Sam Aston
- EastEnders actress Charlie Brooks
- Hollyoaks star Chelsee Healey
- Comedian Josh Jones
- Presenter Michaela Strachan
This diverse group of personalities promises to bring a mix of athleticism, charm, and entertainment to the ice, keeping viewers captivated throughout the series.
Returning Faces
Returning to host the show are the beloved duo of Holly Willoughby and Stephen Mulhern, whose chemistry and wit have become synonymous with Dancing on Ice. Their presence adds a layer of familiarity and warmth to the programme, helping to create the perfect atmosphere for both the contestants and the audience at home.
The judging panel remains unchanged, featuring ice dancing legends and Olympic gold medallists Christopher Dean and Jayne Torvill, alongside Diversity star Ashley Banjo and Strictly Come Dancing icon Oti Mabuse. Their expert critiques and guidance will be crucial in shaping the performances and determining the ultimate champion of the ice.