Paddy Power’s Wonder Wheel is a free-to-play game has become incredibly popular among customers thanks to its enticing prizes and easy-to-play format.
Launched at the start of 2021, the Wonder Wheel has quickly gained popularity among punters. Designed to entice users to return to the site on a daily basis, this game offers the opportunity to win cash, free bets, and live casino bonuses.
How to Play Paddy’s Wonder Wheel
Playing the Wonder Wheel is incredibly simple. Whether you’re a new user or an existing customer, you can easily join in on the fun. If you’re new to Paddy Power, make sure to sign up for an account on the site and claim the site’s welcome bonus. Once you’re logged in, navigate to the Games area and find the Wonder Wheel. With just a tap or click, you can spin the wheel and find out if you’re a lucky winner. In the event of a winning spin, a prize will be automatically chosen for you. It’s that easy!
- Register a new Paddy Power account or log in to your existing account.
- Navigate to the Games area on Paddy Power’s website.
- Find the Wonder Wheel and click or tap to spin it.
- If you win, the prize will be credited immediately, allowing you to use them right away.
- Return to the site the next day to try your luck again.
Different Prizes You Can Win on the Wonder Wheel
One of the most exciting aspects of the game is the variety of prizes you can win. Whether you’re a fan of free scratchcards, free spins, games bonuses, live casino bonuses, free bets, or cold hard cash, there’s something for everyone. All the prizes are credited right away, so you don’t have to wait to get your hands on your winnings. Each customer can spin Paddy’s Wonder Wheel once every day during the promotional period.
Here’s a breakdown of the different prizes you can win:
- Free Scratchcards – valued at 10p and with a 1x wagering requirement.
- Free Spins – chance to win 5 spins or 10 spins.
- Games Bonuses – a bonus to play Sweet Bonanza, Big Bass Splash and Fishin’ Frenzy Megaways. Comes with a 1x wagering requirement.
- Free Bets – for any sport and market, with minimum odds of 1/2.
- Cash – up to £100 with no wagering requirements.
What is the eligibility criteria for playing?
The Wonder Wheel is open to all Paddy Power customers who are 18 years or older and can receive promotions. To be eligible, customers must have a funded account on the site.
How many times can I play Paddy Power’s Wonder Wheel?
Each customer with a funded account can spin the wheel once every day during the promotional period. This means you have a chance to win amazing prizes every single day!
Can I win real cash prizes?
Absolutely! Paddy Power’s Wonder Wheel offers the opportunity to win real cash prizes. If luck is on your side, you could walk away with some extra money in your pocket.
Are there any wagering requirements for the prizes won on the Wonder Wheel?
While some prizes, such as free spins, may not have any wagering requirements, others, like game bonuses and scratchcards, may come with a 1x wagering term. Make sure to check the terms and conditions for each prize to understand any wagering requirements.
Is Paddy Power’s Wonder Wheel a no deposit game?
No, Paddy Power’s Wonder Wheel is not a no deposit game. To play, you must have a funded account on Paddy Power. However, after making your first deposit, you can continue playing the Wonder Wheel without having to make additional deposits.
Can I Play if I’ve Already Played the Prize Machine at Sky Vegas?
Paddy Power and Sky Vegas are owned by the same company and run similar promotions – the Sky Vegas equivalent of the Wonder Wheel is the Prize Machine – but thankfully there’s nothing to stop you from playing both every day.
The Banned Wonder Wheel Advert
Known for their cheeky adverts and tongue in cheek social media posts, it’s no surprise that Paddy had a risqué ad for their new wonder wheel. But this one landed them in hot water with the ASA.
The ad, which aired in March, depicted a young man engrossed in playing the mobile game in a living room while his girlfriend’s family was present. The scene showcased a typical family setting, with the mother-in-law serving drinks. The young man briefly looked away from his phone to thank her before returning his attention to the game.
The ad took a comedic turn when the young man’s partner asked him if he thought she would end up looking like her mother. The distracted man replied, “I hope so,” before realizing his inappropriate comment. The voice-over then emphasized that no matter how badly one messes up, there is always another chance to win with Paddy Power games.
Complaints and ASA Ruling
The ad received four complaints, with two complainants arguing that the ad portrayed gambling as taking priority over family and encouraged irresponsible gambling behavior. While recognizing the light-hearted tone of the ad, the ASA concluded that most viewers would understand that the young man’s behavior was inappropriate due to his distraction caused by gambling. The authority further stated that the ad portrayed gambling as taking precedence over family life and potentially encouraged repetitive gambling.
Paddy Power’s Defense
Paddy Power, represented by PPB Counterparty Services, responded to the complaints by arguing that the scene depicted a post-lunch setting where the family members were engaged in their own activities. They claimed that the ad did not promote concealing gambling from loved ones, as the young man did not leave the room to play the game separately. Paddy Power also highlighted that the ad was intended to be light-hearted and that the young man did not display signs of problematic gambling behavior. They emphasized that the Wonder Wheel game was a free game, offering players one free spin per day, and therefore did not encourage repeated gambling in the face of a loss.
ASA’s Verdict and Implications
Despite Paddy Power’s defense, the ASA ruled that the ad should not appear again in its current form. The authority believed that the ad portrayed gambling as prioritizing over family life and encouraged repetitive or frequent participation in gambling. This ruling has significant implications for the gambling industry, as it sets a precedent for responsible advertising practices. Operators will need to ensure that their ads strike a balance between entertainment and the promotion of responsible gambling behavior.
This is not the first time Paddy Power has faced criticism for its advertising campaigns. The company has a reputation for employing shock-marketing tactics to grab attention. In 2014, Paddy Power ran an ad during the Oscar Pistorius murder trial, offering odds on the result and a “money back if he walks” promotion. The company also courted controversy in 2016 with an ad asking, “Is orange the new black?” in reference to the US election.